trusted name in jewellery
since 1969
We bring timeless designs and enduring purity, made with skill, care, and a legacy of craftsmanship that speaks for itself.
Since 1969, S.P. Shah & Sons has been a trusted name in the world of fine jewellery, celebrated for its craftsmanship, purity, and enduring legacy. Founded with a vision to blend traditional artistry with timeless elegance, we take pride in offering exquisite gold and diamond pieces that reflect India’s rich heritage.
Each creation is meticulously crafted by skilled artisans, upholding the values of trust, quality, and precision that define our brand. From generation to generation, we have continued to shine—illuminating milestones, traditions, and timeless beauty through jewellery that speaks of legacy and excellence.
Our featured chains and bracelets highlight the essence of craftsmanship and design excellence — made to inspire trust, reflect tradition, and set new standards in quality.
Inquire Now →Rooted in legacy and guided by integrity, we deliver gold that embodies both heritage and excellence
Rooted in generations of expertise, our legacy shines through every creation. We carry forward the timeless tradition that defines true craftsmanship
Each piece reflects our promise of 100% certified & authentic gold, Purity isn’t just a standard - it’s the heart of our Identity.
We blend traditional artistry with modern design sensibilities. Constantly evolving to create jewellery that feels timeless yet contemporary
Where timeless tradition meets modern elegance.
Our craftsmanship brings together the richness of traditional goldsmithing with the precision of today’s technology. Skilled artisans hand-finish each piece, preserving the charm of age-old techniques while achieving the uniformity and durability retailers expect. This blend of heritage and innovation allows us to create jewellery that stands out in purity, finish, and design.

From our base in India, we supply trusted gold jewellery to retailers and wholesalers across key jewellery hubs and rapidly growing cities, backed by reliable logistics, transparent purity and steady inventory — and we extend the same standards to clients across international markets.