Crafted in Gold.
Trusted Across Generations.

We bring timeless designs and enduring purity, made with skill, care, and a legacy of craftsmanship that speaks for itself.

Our Story

Since 1969, S.P. Shah & Sons has been a trusted name in the world of fine jewellery, celebrated for its craftsmanship, purity, and enduring legacy. Founded with a vision to blend traditional artistry with timeless elegance, we take pride in offering exquisite gold and diamond pieces that reflect India’s rich heritage.

Each creation is meticulously crafted by skilled artisans, upholding the values of trust, quality, and precision that define our brand. From generation to generation, we have continued to shine—illuminating milestones, traditions, and timeless beauty through jewellery that speaks of legacy and excellence.

SP Shah & Sons

Forged by Tradition, refined by
Craftsmanship, trusted for Generations

What we Make

Our featured chains and bracelets highlight the essence of craftsmanship and design excellence — made to inspire trust, reflect tradition, and set new standards in quality.

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Bracelets

Chains

Why Choose Us

Rooted in legacy and guided by integrity, we deliver gold that embodies both heritage and excellence

Legacy

Rooted in generations of expertise, our legacy shines through every creation. We carry forward the timeless tradition that defines true craftsmanship

Purity

Each piece reflects our promise of 100% certified & authentic gold, Purity isn’t just a standard - it’s the heart of our Identity.

Innovation

We blend traditional artistry with modern design sensibilities. Constantly evolving to create jewellery that feels timeless yet contemporary

Our Legacy of Craftsmanship

Where timeless tradition meets modern elegance.

Gold jewellery model

Where Art meets precision

Our craftsmanship brings together the richness of traditional goldsmithing with the precision of today’s technology. Skilled artisans hand-finish each piece, preserving the charm of age-old techniques while achieving the uniformity and durability retailers expect. This blend of heritage and innovation allows us to create jewellery that stands out in purity, finish, and design.

Gold ring

Our Reach - Across India & Beyond

Sharing a part of India’s story, artistry, and excellence with the world.

From our base in India, we supply trusted gold jewellery to retailers and wholesalers across key jewellery hubs and rapidly growing cities, backed by reliable logistics, transparent purity and steady inventory — and we extend the same standards to clients across international markets.

Imperial Cuban Gold Chain
Heritage Beadwork Gold Chain
Royal Panel Bracelet
Titan Crest Gold Chain
Lionheart Sovereign Bracelet
TimeCrest